WooCommerce + Automattic = True
Yesterday Automattic, the company behind WordPress.com, has just acquired WooCommerce. And now it’s officially a part of the WordPress family.
If you’re looking to turn your WordPress site into an online shop, one option reigns supreme: WooCommerce. With roughly 7.5 million downloads, it’s easily the most popular e-commerce WordPress plugin — hell, it’s one of the top 10 most popular WordPress plugins overall.
So why might Automattic snatch up an e-commerce plugin? Because it’s what the people want.
If e-commerce is the next step for WordPress, this acquisition helps them make a massive splash into those waters: WooCommerce already powers roughly WordPress-based 600,000 storefronts.
So what is WooCommerce? Put simply, it turns WordPress into a store — and since it’s built by a team that once focused on making WordPress themes, it does so while feeling pretty natural within WordPress.